Why Video Game Magazines Kill Me by Zube (zube@stat.colostate.edu) Created: Feb 21, 2009 Updated: Feb 22, 2009 http://www.stat.colostate.edu/~zube/vgkillme.txt In the January 2008 issue of GamePro, Senior Editor Sid Shuman talks of how the magazine ditched its "editorial personas", those juvenile aliases whose whole purpose was to convey an obviously false image of hip and cool. Indeed, if you listen closely, you can almost hear the cries for help in such names as "Major Mike", "Mr. Marbles", "Vicious Sid" and "Zube". Mr Shuman writes that the dropping of these personas, "... shows how gaming as a whole is getting a bit older and, hopefully, wiser." Uh huh. Now turn the magazine past the two two-page adverts. We arrive at a section called _Opening Shots_ and subtitled _Your Screen Shot Gateway To Gaming_. This is actually encouraging: screen shots of games captioned with only the title of the game and the platform. Perhaps things really have chang ... oh, wait. There is a screen shot of Tekken 6 with the following caption: "I see London. I see France. I see Julia's underpants." Yep, older and wiser.